Insights
Notes from the forecourt.
Practical writing on AI in motor retail from a team building it in Scotland: what an agent should and should not do with a customer, where the data lives, and what dealers actually ask for.
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Sovereign by design: why your customers' conversations stay in the UK
A dealership's conversations are its customer data: names, cars, budgets, finance. Kestrel runs on UK infrastructure, under UK law, and nothing a customer tells the agent is sent abroad to be processed. Here is what that means in practice and what to ask any AI supplier.
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Built in Scotland, for Scottish dealers first
We started with the dealerships on our doorstep. Distance, weather, rural service areas and a customer base that still picks up the phone all shape what a good agent has to do here.
Read the postSovereign by design: why your customers' conversations stay in the UK
What "sovereign" means for a dealership's data, and the questions worth putting to any AI supplier before they touch your customers.
Read the postKestrel Automotive Intelligence launches AI voice agents for UK dealerships
A new Scottish company puts an AI agent on the dealer website and phone line that answers from live stock, books test drives and services, and reports what customers are asking for.
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See it on your own stock.
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