AI voice agents for UK car dealerships
Turn conversations into bookings.
Answer stock questions, book test drives and services, and capture buying intent, on the website you already have.
The Kestrel console. Sample dealership data.
One agent on your website, your phone line, and your diary.
See opportunities others miss. Most enquiries arrive outside opening hours. Kestrel answers them in your voice, from your stock, and books the appointment before the customer closes the tab.
Kestrel Automotive Intelligence builds AI voice agents for UK car dealerships. The Kestrel agent sits on your existing website and phone line, answers from your live stock, books test drives, MOTs and services into your diary, and hands over to your team with the transcript. Built in Scotland and run on UK infrastructure. What an AI voice agent does for a dealership
- Answers from your live stock
- Prices, availability and specification come from your stock feed, refreshed whenever your feed updates. Nothing is quoted that is not on the list.
- Books test drives, MOTs and services
- Into the slots you actually have. Courtesy cars, collection and while-you-wait, noted on the booking.
- Finds the right car
- Asks about budget, fuel, mileage and how they want to pay, then narrows your stock to the few that fit.
- Hands over to a person
- When a customer asks for one, or when the conversation needs it. Your team gets the call with the transcript and the customer's details already in front of them.
Across the dealership
Reception, sales and service. One set of rules.
- Reception
- Answers common questions, captures the reason for the call and routes to a person with the context already collected.
- Sales
- Checks live stock, qualifies around budget and ownership needs, explains approved representative finance examples and books the test drive.
- Service
- Books MOTs and service work into available slots, recording courtesy-car, collection and while-you-wait requirements.
Available today on the dealership website and phone line. Kestrel does not currently advertise SMS or email automation as part of the standard service.
One conversation. Both sides of the counter.
Front of house · website chat, 21:14
Back of house · what the dealer sees
- Stock checked
- Tucson 1.6 Hybrid Premium · Riverside · £24,495 · 41 days in stock
- Lead record
- Hybrid SUV · Budget £22k to £25k · PCP, £2,000 deposit · Source: website, 21:14
- Diary
- Sat 10:00 · Test drive · Tucson Hybrid · Priya
Sat 10:15 · MOT · Ford Focus · Bay 2 - Pipeline
- One more qualified hybrid lead this quarter
Targets in. Intelligence out.
Every conversation becomes a row: fuel, body style, budget, finance, postcode, time of day. Not a survey. What people actually asked for, and where it went next.
Set the quarter's targets and Kestrel shows you demand against them, with every insight traceable to the conversations behind it.
Live in days, on the systems you already run.
No redesign, no new logins for your team. Kestrel connects to your stock feed, your service diary and your DMS or CRM, and goes live with one script on your existing website.
- 1
Connect
We take your stock feed, service diary availability and the details of how you sell: finance products, locations, opening hours, who handles what.
- 2
Tune
The agent learns your voice and your rules: what it may quote, when it books, and when it hands to a person. You test it on your own stock before anyone else does.
- 3
Go live
One script on your website and a number for your phone line. Your team sees every conversation and booking in the console from day one.
How it keeps things straight
- Stock
- Answers come only from your live feed. If a car is not on the list, the agent says so and offers the closest match.
- Handover
- A customer can ask for a person at any point. The agent also hands over on its own when a question is outside its brief, passing the transcript with the call.
- Bookings
- Only into slots your diary offers. Every booking is confirmed to the customer and visible to your team immediately.
- Customer data
- Held on UK infrastructure under UK law, for your dealership alone, and used only to serve the conversation and your reporting. Nothing a customer says is sent abroad to be processed. Sovereign by design explains what we mean.
What it connects to
- Your websiteOne script tag. Works alongside your existing pages and forms.
- Your phone lineA number that rings the agent first, and your team when it should.
- Stock feedAny feed you already publish to portals or your website.
- Service diary and DMS/CRMBookings and leads land where your team already works. Ask us about your systems.
We name specific integrations on the demo, against what you actually run, rather than list logos here. How going live works, step by step.
Before a demo
The questions your dealer principal, IT lead and compliance team will ask.
Straight answers on systems, data, ownership and commercial structure. Where compatibility depends on the version you run, we say so and confirm it against your stack.
Questions dealers ask.
Short answers here. The full FAQ covers pricing, integrations and data in more depth.
- What is Kestrel Automotive Intelligence?
- Kestrel Automotive Intelligence is a Scottish company that builds AI voice agents for UK car dealerships. The Kestrel agent runs on a dealer's existing website and phone line, answers stock questions from the live stock feed, books test drives, MOTs and services into the dealer's diary, and hands over to a person when a customer asks or the conversation needs it.
- Does Kestrel work with my existing dealer website?
- Yes. Kestrel goes live with one script tag on the website you already have, plus a phone number that rings the agent first. There is no redesign and no new logins for your team.
- Where do the prices and availability come from?
- From your own stock feed, the same one you publish to portals or your website, refreshed whenever the feed updates. If a car is not on the list, the agent says so and offers the closest match.
- What can Kestrel book?
- Test drives, MOTs and services, only into slots your service diary actually offers. Courtesy cars, collection and while-you-wait requests are noted on the booking, and every booking is confirmed to the customer and visible to your team immediately.
- What happens when a customer wants to speak to a person?
- The agent hands over straight away, and also hands over on its own when a question is outside its brief. Your team gets the call with the transcript and the customer's details already in front of them.
- Where is customer data held?
- In the UK. Kestrel runs on UK infrastructure under UK law, each dealership's data is held separately, and conversations are not sent abroad for processing.
- How long does it take to go live?
- Days, not months. We connect your stock feed, service diary and DMS or CRM, tune the agent to your voice and rules, you test it on your own stock, then it goes live with one script on your website and a number for your phone line.
See it on your own stock.
Book a working session and watch Kestrel answer from your stock, handle a website and phone enquiry, make a diary booking and hand the conversation to a person.
We come back within one working day. Prefer to talk first? hello@kestrel-automotive.com
- Your stock and customer journey, not a generic slide deck
- An integration and data-residency review
- A written scope separating setup, monthly service and any usage or custom work